Ilashe Sports

Sport is the Gateway. Trade is the Engine. Africa is the Opportunity

Ilashe Sports, a new division of Ilashe Group, is a transformative initiative designed to redefine the role of sports in Africa’s development. It integrates sports excellence, education, and economic empowerment into a unified ecosystem that positions Kenya as a global sports destination.

VISION

To redefine sports, education, and trade in Africa through world-class
infrastructure, innovation, and partnerships.

MISSION

To create integrated sports ecosystems that empower athletes, drive economic growth, and position Kenya as a global sports destination.

Core Operations

Trade Expos & Market Linkages

Through Ilashe Sports, we go beyond the game by creating business opportunities that drive local growth. Our sports events double as dynamic trade expos, where agribusiness, fashion, crafts, and technology are showcased to diverse audiences. By connecting SMEs and local producers directly with markets, we foster visibility, unlock new customer bases, and strengthen value chains.

Hospitality & Cultural Tourism

Ilashe Sports serves as a hub that draws both domestic and international visitors through its tournaments, festivals, and exhibitions. These events create a vibrant demand for hotels, restaurants, and cultural experiences, positioning the region as a destination for sport, leisure, and heritage. By integrating competition with culture and hospitality, we not only promote tourism but also create lasting economic impact for local businesses and communities.

Destination Branding

Ilashe Sports leverages the power of sports to spotlight Kenya’s rich heritage and natural beauty. By aligning tournaments and cultural experiences with local identity, we help position regions as leading sports-tourism destinations. This not only attracts global attention and investment but also strengthens regional pride and visibility on the international stage.

Local Economic Stimulation

Ilashe Sports events are structured to stimulate surrounding economies by creating income opportunities across multiple sectors. Vendors, transporters, artisans, and service providers all benefit directly, ensuring that the value generated extends beyond the field. This inclusive model drives shared prosperity and positions sports as a powerful engine for community-wide growth.